The Powerful Link Between Emotions and the Policyholder Experience for Insurers
Policyholder communications are often stale and impersonal, simply regarded as a tool for information sharing. But they don't have to be. They can be a strategic weapon in improving policyholder experiences.
By making the impersonal personal, organizations create emotionally connected – and more loyal policyholders. Organizations that excel at making every connection count stand to reap the rewards of an engaged consumer base.