Filling the void in accountholders’ cash flow needs

Consumers increasingly want financial institutions to address issues that have not historically been front and center in their product offerings. Addressing liquidity needs could be the key to long-term deposit growth amid changing consumer expectations.

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Building deposits and serving consumers' cash flow needs should be complementary strategies. Recent consumer research conducted by American Banker on behalf of Fiserv reveals the unmet demand for small-dollar loans and how offering them can produce better customer experiences and drive loyalty. Download the report to learn more.

48% of consumers say they have needed access to short-term emergency funds at some point in the past two years.