Consumer Marketing Services

Fiserv offers complimentary marketing programs to help you create awareness and drive consumer adoption of electric bill payment solutions. 

Fiserv is a leading provider of billing and payment solutions and has amassed the research, best practices and tools needed to help maximize the number of customers using these channels. As a Fiserv client, you gain access to these tools at no additional charge. By working with you to develop and implement proven marketing and communications strategies, we can help you promote consumer payments options while also reducing costs.

Marketing Tools 

White-Labeled Marketing

Fiserv offers multi-touch, white-labeled campaign assets to engage unsubscribed audiences and drive preferred channel adoption. These programs provide exclusive access to Online Bill Pay from Fiserv to identify opportunities at thousands of financial institutions.

Sponsored Incentive Campaigns

Fiserv offers and funds annual incentive programs to enhance digital marketing experiences for your consumers. By partnering with charities or offering cash incentives, we aim to keep adoption and customer satisfaction high.

Best Practices and Insights

Fiserv also offers best practices and insights to help you reach your audiences. Topics range from industry research and trends, website optimization tips, associate training material and more. Helping billers of all industries and sizes find added value.

On-Demand Resources

Marketing Resource Center for Billers

Our digital corporates marketing center allows billers to search by product to create and execute customizable campaign tactics like email, banner ads, social media and more. Customize and download your favorite assets as they are or download source files to create your own.

Marketing Resource Center for Agents

Browse from a list of in-store signage in our online, CheckFreePay® marketing center, such as posters and decals, to help market your in-person bill payment services.

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