Driving digital engagement with community-focused marketing
How does marketing affect usage and growth of digital banking products? Regions Bank and Fiserv examined the data to find out.
To understand how marketing impacts Regional Bank, Fiserv measured transaction growth, user growth and retention metrics for different product offerings, comparing performance when campaigns were running against non-campaign periods.
Key results:
- When consumer marketing campaigns were running, CheckFree® RXP®, Zelle® and TransferNow® from Fiserv all saw higher transaction growth, user growth and engagement compared to noncampaign periods
- Digital adoption is correlated to lower attrition, increased product holdings, higher deposit balances and more net profit for financial institutions
Download the case study to find out more including how your financial could utilize consumer marketing to increase digital engagement.