Why ISVs Are Choosing Fiserv as Their Strategic Growth Partner

A group of people are working on a digital tablet
A group of people are working on a digital tablet
Article

ISVs are achieving greater success and enhancing the payments experience by partnering with Fiserv.

As an independent software vendor (ISV), you’re not just building software, you’re shaping how entire industries operate. Whether you serve healthcare, education, entertainment, restaurants, auto repair, general retail or another market, your platform likely plays a central role in how your customers run their businesses. Increasingly, that includes how they accept payments.

Embedding payments into your software turns you from a solutions provider into a critical business partner. Today, merchants have heightened expectations – they want more than just scheduling, inventory management or CRM functionalities. They want the ability to take payments directly through your platform.

To make it all work, you need a payments partner that not only facilitates seamless integration but also actively supports your growth and scalability.

Supporting more merchants, tackling increasingly complex use cases, expanding into new markets, and effectively monetizing payments at scale requires more than APIs and documentation. It demands a strategic partner who understands your business model and can help you build for long-term success.

As a global leader in payments and fintech, that’s where Fiserv excels. While our integrations and solutions teams provide essential support to developers, our commitment goes further, driving your success in customer acquisition and retention while paving the way for future growth opportunities.

 

From simple integration to strategic partnership

As you begin to embed payments into your platform, ease of integration is likely top of mind. Getting started with payment monetization is easier when you have straightforward, well-documented tools, especially if you’re working with limited technical resources.

For many early-stage ISVs seeking self-service implementation, platforms like Stripe are popular for its ease of integration, developer- first approach and the ability to get started quickly with little technical overhead.

While simplicity, speed and technical ease are undeniably critical for ISVs, they represent just the starting point on the journey to success. It’s essential to extend the focus beyond solely developer-centric decisions. Shifting your perspective to seeking a growth partner, rather than focusing on rapid integration alone, opens a world of possibilities for your business.

As your business grows, your needs will become more sophisticated: serving diverse verticals, customizing workflows and monetizing payments at scale. This is the moment to embrace a growth partner approach that aligns with your long-term goals. With this mindset, you can transcend basic payment solutions to create a payments experience that is scalable and profitable. This is where Fiserv goes further – moving beyond efficient integration and easy onboarding to empower ISVs in developing a dynamic payments strategy that drives growth and success.

What does that look
like in practice?

 

  • Strategic guidance: Receive hands-on support to effectively integrate payments into your platform, and post-integration guidance for driving adoption and increasing revenue.
  • Comprehensive capabilities: Leverage in-person, online, mobile, and unattended payment solutions to simplify complex workflows and enhance user experiences across all channels.
  • Ongoing partnership: Dedicated relationship managers and technical experts offer continuous support beyond initial integration, prioritizing your feedback to shape product development.
  • Customization and control: White-label options, customizable payment flows, and flexible monetization models give you more control over pricing and the payment experience.
  • Advanced features and value-added services (VAS): Unlock tools like network tokens, digital disbursements, and capital as a service to empower your customers, enhance user experiences, strengthen relationships, and create new revenue streams for your business.

Whether you’re scaling fast or venturing into new verticals, you can transform from merely integrating payments to leveraging them for meaningful growth when you have a strategic partner like Fiserv.

Why ISVs are choosing Fiserv

As your platform grows, so do the demands on your business. That’s why many scaling ISVs turn to Fiserv – not just for reliable infrastructure, but for a partnership that includes strategic guidance, ongoing support and collaboration to help navigate the complexities of growth. Here’s why that makes all the difference:

Built on experience, designed for scale
With more than four decades of experience in payments and fintech, Fiserv combines a strong foundation with modern technology and infrastructure designed for the future. This long-standing stability translates into continuous support and reliability as your business grows, enabling you to meet increasingly complex merchant needs without compromising performance or uptime. For ISVs entering new markets or working across multiple verticals, this combination of stability and innovative solutions matters.

A true growth partner
You need more than just a platform or a provider who focuses solely on processing your transactions. ISVs deserve the support of a dedicated payments team committed to their success. From day one, a relationship manager will align your payment strategy with your business goals.

“We truly take a partnership approach to working with a software provider. Some of our competitors are very do-it-yourself. We’re more hands-on partners,” said Jon Halpern, Head of ISV at Fiserv.

Merchant and partner support that goes beyond the basics
Supporting merchants through the entire life cycle – from onboarding to long-term engagement – is a challenge many ISVs face. Fiserv helps bridge that gap with comprehensive support. That includes 24/7 merchant support, onboarding teams and a cross-sell sales force that can act as an extension of yours. Responsive developer support and strategic partnership teams address issues as they arise, providing the guidance that developers need to navigate their integrations.

Omnichannel platform designed for integrators
Today’s software must handle payments anywhere customers are, whether that’s online, in person, via mobile or unattended. An omnichannel platform from Fiserv makes it easy to support all these use cases through well-documented APIs and software development kits (SDKs). Hardware integration is just as seamless, including direct support for Clover devices, which are popular with merchants for their user-friendly interface and flexibility.

Greater flexibility and control
Enhance your autonomy in the payments experience with flexible monetization models, white-labeling options, and customizable onboarding flows tailored to your unique brand and business needs. Our flexible revenue-sharing structures and competitive economics are designed to support your growth.

Our powerful partner portal, CoPilot, brings it all together in one place. It’s your hub for managing merchant accounts, tracking performance, and accessing tools to grow your portfolio.

Value-added services and solutions
As you seek to create solutions that foster customer loyalty and unlock new revenue opportunities, look for value-added services that enhance your offerings and support your merchants beyond seamless transaction processing. By integrating services like network tokenization, card account updater, and digital disbursements into your software, you enhance security, convenience, and efficiency. Innovative programs like capital as a service further demonstrate your commitment to merchant growth while strengthening relationships. Fiserv stands out by offering a range of services and solutions, presenting numerous opportunities for you to explore.

Partner insights: A success story

 

Real Time Technologies and Fiserv – The Power of Integrated Payments
An all-in-one solution that includes integrated payments helps wireless retailers and carriers efficiently manage store operations and deliver a better checkout experience.

Club Caddie and Fiserv – The Power of Integrated Payments
From online reservations and pro shop purchases to on-course beverage service and clubhouse transactions, integrated payments power the next generation of golf course management.

Built to grow with you

There’s no one-size-fits-all answer when it comes to payments. While simplicity and ease of integration are great for getting started, it’s crucial to adopt a forward-thinking approach that anticipates your future growth and complexity in integrating and monetizing payments. And that’s when it pays to have more than a provider. It pays to have a partner.

Fiserv gives scaling ISVs the tools, support and flexibility to go beyond simple integration. When you’re ready to enhance your growth strategy and drive innovation, Fiserv is here to partner with you every step of the way.

 

decorative white images

Discover how our integrated payments solutions can help you grow