Data Driven Marketing Power

Predictive Analytics


Get the data insights you need to establish new strategies for growth and deliver compelling offers to customers. Predictive Analytics combines the complex functions of data analytics, dynamic campaign management, personalized multichannel message delivery and actual ROI measurement in a fully managed monthly subscription service tailored to your institution.

KEY FEATURES

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    Get the most out of your institution’s data with clean and characterized transaction history.

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    Identify new marketing opportunities with comprehensive dashboards that highlight client engagement, new client acquisition, and product openings.

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    Develop new strategies for growth based on key data indicators and the spending habits of customers.

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    Serve continuous, targeted messages to key customers, with always-on delivery.

Understand accountholders to execute strategies for better experiences and deeper relationships


01

Use clean and categorized transaction data to identify opportunities to increase loan and deposit shares of wallet. 


02

Create sustainable growth strategies by providing more personalized experiences and growing relationships. 


03

Provide targeted product offerings based on the behaviors and insights of customers.


04

Deliver multichannel communication marketing efforts, including digital media and the open internet.

BROCHURE
BROCHURE

Get on-demand visibility to accountholders at risk

Financial institutions often learn they’ve lost an accountholder after the final decision has been made and it’s too late to make a difference. But by leveraging your clean, tagged data, Predictive Analytics Attrition can help you identify changes in activity and other attrition risk factors.

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Use Cases

Learn about other data and analytics solutions
 

EnteractSM 

With EnteractSM from Fiserv, you can harness the power of Microsoft’s Dynamics 365 to put your people and your customers at the heart of your digital transformation strategy.

AllData® Aggregation  

This robust data aggregation solution from Fiserv provides consumer-permissioned financial data that can be used to develop targeted solutions for a far-reaching set of applications.

EXPLORE INSIGHTS

Discover insights related to Predictive Analytics

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$3.9B bank in northeast U.S.

Digital banking campaign results in new credit cards 

A $3.9B bank in the northeast U.S. was looking to establish new credit card accounts among existing users of its lending products. The bank leveraged insights from Predictive Analytics to launch a 30-day campaign through online and mobile banking channels, targeting five distinct audiences – from first-time home buyers to mortgage refinance candidates.

Result: 
The 30-day campaign netted 331 newly opened credit card accounts. 

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$2.3B credit union in the midwest

Cross-sell campaign results in new checking accounts

A $2.3B credit union in the midwest wanted to garner new checking accounts from its members. Using its online banking portal and public website, the institution promoted a cross-sell campaign directed at members who were either shopping for a credit card or could be predicted to open a credit card account. Predictive Analytics provided the data necessary to target these groups.

Result: 
The credit union opened 347 new checking accounts during the 10-month campaign.

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