Strategic & Creative Services

Fiserv strategic and creative services work together to optimize target selection and contact frequency, and channel delivery and measurement, and create compelling copy with intelligent design that drives engagement and desired outcomes.


Years of best practice experience, combined with collected market intelligence, data modeling and segmentation, produce the most effective communication strategies for your company. Our creative product is in lockstep with the target data, persuades the consumer to act and is respectful of your brand.


  • Strategy campaign designs: Integrate best practice, channel choice(s), selection, target selection, contact cadence, messaging and measurement to deliver optimal success
  • Database creation and management: Create, customize, manage and warehouse your data in a secure Fiserv environment to ensure your data files are campaign-ready
  • List sourcing and management, modeling and analytics: Identify and select the best targets; provide valid addresses to improve deliverability; enhance segmentation and merge/purge to reduce costs; use robust predictive modeling to identify the best candidates
  • Creative services: Collaborate with you to develop initial creative concept approaches, integrating your brand voice, promise and standards, we achieve desired outcomes with persuasive copy, compelling competitive offers and engaging and efficient designs

Have a question for us?

For more information about direct marketing services from Fiserv, call us at 866-963-4877 or contact us. Or visit

Contact Us