Portfolio Optimization

Maximize the value of your card program with rewards programs and consulting services tailored to your business objectives.

Customizable options
Enhance your competitive position by designing a card optimization strategy that is focused on your specific business objectives and the needs of your cardholders.

Loyalty rewards
Improve cardholder satisfaction and engagenment by offering an array of earning and redemption options.

Robust marketing support
Generate awareness and momentum by promoting your card program with self-service digital and print assets or full-service campaign management assistance.

Comprehensive data and insights
Get access to meaningful data that enables you to understand and optimize your portfolio’s performance and identify opportunities for growth.

Learn about our portfolio optimization solutions
 

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uChoose Rewards®

Offer a strong rewards program for your debit and credit card programs. It's easy and affordable way to help you meet rapidly evolving consumer demands.
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Card Advisory Services

Access insights and consulting with Fiserv portfolio managers to help you grow your card program.
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Card ExpertSM

Using data from multiple sources, Card Expert from Fiserv helps you understand key portfolio metrics, cardholder behavior and opportunities for consumer engagement.

Discover insights related to portfolio optimization

Case Study
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A clearer view of data helps with growth opportunities

1st Source Bank can visualize, analyze and execute more informed, confident business decisions with Card Expert.
Case Study
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Enhance debit card portfolio growth

Card Expert helped NBT Bank better understand past performance and plan for new growth initiatives.
POINT OF VIEW ARTICLE
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Five steps for growing your credit card program

A well-executed approach can lead to new income streams, increased cardholder loyalty and a competitive edge.
POINT OF VIEW PAPER
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Reward your debit cardholders

Explore how debit card rewards can enhance the consumer experience, strengthen relationships and help you meet your performance goals.
CASE STUDY
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Boost card usage and cardholder satisfaction

uChoose Rewards® enables Peoples Trust Company to provide its debit cardholders with a leading loyalty program that puts it on equal footing with services provided by larger debit card issuers.
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Ready to get started?

Contact us to find out more.