Consumer Adoption Services


Effective, engaging and complimentary

With the right insight and marketing support, financial institutions can meet consumer expectations and motivate digital adoption resulting in opportunities for revenue growth and improved consumer experiences. 

Consumer Adoption Services from Fiserv can help you grow your accountholder base, increase product adoption and usage, and drive revenue for your organization with a variety of marketing resources and services. 

Maximize your investment in digital banking solutions, digital payments and card services

  • Marketing is simple with our suite of digital promotional assets. With both general awareness and product release campaigns, these easy-to-use and customizable marketing creative assets are ready for you to customize and release to consumers.

  • Staff training on new products and services can require a significant investment of time and money. With Consumer Adoption Services, you can access a variety of resources to help your frontline staff engage consumers and communicate the features and benefits of digital banking, payments and card offerings.

  • To help you optimize your marketing plan, we provide industry best practices and strategies in the form of toolkits and playbooks. Each toolkit focuses on a specific business challenge or engagement opportunity and is designed to help you increase adoption of your products and services.

  • To help you effectively promote your digital investments to accountholders, we offer webinars, newsletters, and targeted emails. With exclusive content and complimentary offerings, our communications are designed to help you optimize the digital experience for your consumers.


  • The Digital Banking Safety Center provides resources designed to help financial institutions educate their staff and consumers on how to recognize and avoid scams, protect personal information and practice safe digital banking. 

Take a tour of our one-stop client marketing portal – Impact Marketing. With over 4,000 assets, clients can access ready-to-go creative assets and training resources.

Digital Solutions

Drive mobile banking adoption and amplify digital experiences while expanding marketing automation and personalization

Payments Solutions

Align digital payments by incentivizing adoption and usage and utilizing associate and consumer education from Fiserv

Card Services

Optimize your digital payments strategy with education programs and adoption incentives

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