Consumer and Small Business Adoption Services

 

Effective, engaging and complimentary

With the right insight and marketing support, financial institutions can meet consumer expectations and motivate digital adoption resulting in opportunities for revenue growth and improved consumer experiences.


Consumer and Small Business Adoption Services from Fiserv can help you grow your accountholder base, increase product adoption and usage, and drive revenue for your organization with a variety of marketing resources and services.

Maximize your investment in digital banking solutions, digital payments and card services

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    Marketing is simple with our suite of digital promotional assets. With both general awareness and product release campaigns, these easy-to-use and customizable marketing creative assets are ready for you to customize and release to consumers and small business clients.

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    Staff training on new products and services can require a significant investment of time and money. With Consumer and Small Business Adoption Services, you can access a variety of resources to help your frontline staff engage consumers and small business clients. Leverage our Empower, Hypercare, Empower+, and Collaborate enablement packages all designed to help you communicate the features and benefits of digital banking, payments and card offerings.

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    To help you optimize your marketing plan, we provide industry best practices and strategies in the form of toolkits and playbooks. Each toolkit focuses on a specific business challenge or engagement opportunity and is designed to help you increase adoption of your products and services.

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    To help you effectively promote your digital investments to accountholders, we offer webinars, newsletters, and targeted emails. With exclusive content and complimentary offerings, our communications are designed to help you optimize the digital experience for your consumers and small business clients.

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    The Digital Banking Safety Center provides resources designed to help financial institutions educate their staff and consumers on how to recognize and avoid scams, protect personal information and practice Safe digital banking.

  • Connect with consumers with our generational (i.e., Boomers, Gen X, Millennials, Gen Z) resources, tactics and toolkits. Test your financial knowledge with our financial literacy quizzes. Browse our Gen Z micro-site for everything you need to know about engaging consumers born from 1997-2012. 

  • Elevate is an automated life cycle email program that engages consumers and small businesses with relevant messages at key stages of their digital banking journey. It is data driven, customized, and complimentary for Fiserv clients.

    Elevate is available for CheckFree® Next, Zelle® and Zelle® Small Business, TransferNow®, and CashFlow Central ℠ with additional journeys on the way.

Take a tour of our one-stop client marketing portal – Impact Marketing. With over 4,000 assets, clients can access ready-to-go creative assets and training resources.
 

Digital Solutions

Drive mobile banking adoption and amplify digital experiences while expanding marketing automation and personalization

Payments Solutions

Align digital payments by incentivizing adoption and usage and utilizing associate and consumer education from Fiserv

Card Services

Optimize your digital payments strategy with education programs and adoption incentives
 

VISIT IMPACT MARKETING

Explore additional resources

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Impact Marketing eLearning

Gain access to our eLearning portal in Impact Marketing. The learning portal is designed to educate your frontline staff on the features and benefits of the Impact Marketing site, Zelle® and CardHub® and Mobiliti™ products. 
SOLUTION
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Managed Campaigns

Our managed campaigns are designed to drive awareness and adoption of your digital banking products and solutions such as digital payments (which includes Bill Pay, AutoPay, eBill), TransferNow®, Mobiliti™, CardHub and Zelle®.
VIDEO
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Impact Marketing video gallery

Leverage our video gallery for short videos, animations and gifs that grabs attention and get the message across in simple terms.
ARTiCLE
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Digital Banking Safety Center

The Digital Banking Safety Center provides new cyber-safety thought leadership, associate training, customizable marketing tactics, landing page with interactive safety quiz and our updated video, social media and image libraries.
CASE STUDY
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Driving digital engagement with community-focused marketing

How does marketing affect usage and growth of digital banking products? Regions Bank and Fiserv examined the data to find out.
ARTiCLE
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Small Business

Resources and tactics designed to help you effectively promote Bill Pay, CashFlow Central ℠, Zelle® , Mobile Business product and services to your business clients. Access product training, sales support and marketing resources designed to improve your client engagements and drive adoption of your business products.

Newsletter Sign Up 

Stay in the know by signing up for our monthly newsletter, where we highlight industry best practices and strategies, promotional marketing creatives, thought leadership communications, and feature education and training.

By signing up for the newsletter you’ll also be included in invitations for our future webinars where we discuss the latest trends and innovations in digital banking solutions, digital payments and card services from Fiserv.

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