Showing love for Mom, but on a budget…

Consumers scaled back their Mother’s Day spending this year. Across same-stores sales for May 9-12, 2025 vs May 11-14, 2024:

Highlights:

• Lighter foot traffic resulted in less spend
• We saw evidence of reduced discretionary spending
• Transactions were down in every key category except Beauty Shops and Discount Stores

Note: The Fiserv Small Business Index refreshes with updated data on the 2nd of each month

Disclaimer: SpendTrend^® from Fiserv is a macro-economic indicator that reports aggregated year-over-year same store card-based payment activity among businesses open for at least one year. SpendTrend does not represent Fiserv financial performance.