Fiserv Small Business Index®

Fiserv Small Business Index Monthly Summary November 2025

A strong Black Friday provides bright spot in a flat November

 

The Fiserv Small Business Index fell 1 point in November to 142.

 

Highlights:

  • Overall sales grew +0.8% YoY, MoM sales fell -0.6%
  • Foot traffic fell -0.7% both YoY and MoM 
  • Total retail sales shrank -1.1% YoY and -1.4% MoM

Note: The Fiserv Small Business Index refreshes with updated data on the 2nd of each month

 

Disclaimer: Small businesses are identified per the Small Business Administration definitions and extrapolated to reflect total U.S. sales and distribution. This report does not represent Fiserv financial performance.