Black Friday, Cyber Monday outperform last year

Fiserv Releases Its Early Holiday Shopping Insights – Special Report.

Highlights:

• The holiday season started early again this year. October events pulled some holiday spending forward.
• Despite the early activity, Black Friday and Cyber Monday were successful for small retailers and well-established retailers of all sizes.
• Contactless (“Tap”) payments, mobile wallet usage, credit usage, and eCommerce were all big winners on the highest profile days.

Note: Fiserv special event and holiday reporting combines views of the Fiserv Small Business Index® and SpendTrend® to create a comprehensive view of sales activity.

Disclaimer: Small businesses are identified per the Small Business Administration definitions and extrapolated to reflect total U.S. sales and distribution. This report does not represent Fiserv financial performance.