Retail delivers for the holiday season, especially for small business 

Strong momentum through the entire season for both large and small retailers, buoyed by lively foot traffic. 

Highlights:

• Small business retail sales grew +5.0%, outpacing total market
• Transactions were up across the board on positive consumer sentiment
• Brick & mortar foot traffic made a crucial comeback (+4.8%)

This report from the Fiserv Small Business Index focuses exclusively on holiday season YoY retail performance, covering Nov 20, 2024 through Jan 1, 2025.

Small business results are extrapolated to reflect true performance. Same-store-sales use a US sample of card payments. This report does not measure Fiserv’s performance.