This ISV found a capable partner in its search for a more robust payments framework

When founders Sean Maney and Ivan Matyunin built SalonUltimate in the backrooms of three salons in Massachusetts and New York, their goal was to create a software system that would provide beauty salon guests with a smooth, modern experience – from online booking to checkout.

That was 2011. Today, SalonUltimate, now BookedBy, is a leading scheduling and POS platform supporting more than 3,000 beauty businesses, with 60 million annual bookings. 

That kind of growth didn’t come without a commitment to continual improvement. And as the platform expanded, Chief Revenue Officer Brent Boskovich saw a growing need for a stronger payments foundation. The BookedBy team needed a payments ecosystem with greater transparency, broader hardware flexibility and more consistent support to meet the demands of a fast‑paced, service‑driven industry.

The challenge

Before partnering with Fiserv, BookedBy faced challenges that directly affected both operations and the day‑to‑day lives of beauty professionals:

• Limited visibility into payment activity, making support harder
• A narrow range of hardware options for a design‑sensitive industry
• Inconsistent support, creating extra work for both Salon Ultimate and their merchants
• No unified payments experience connecting online booking, in‑store checkout and reporting

These gaps introduced friction in a vertical where speed, reliability and guest experience matter every hour of the day.

The solution

By partnering with Fiserv and implementing key software and hardware integrations, BookedBy gained the transparency, flexibility and reliability they needed – along with a payments platform capable of scaling across a large and diverse customer base.

CoPilot: More transparency, less guesswork

Fiserv’s CoPilot solution enables efficient merchant enrollment, account management, equipment ordering and customer service. BookedBy saw the value immediately.

With CoPilot, the BookedBy team can:

• Track equipment orders and pricing in real time
• See when a merchant contacts support, making follow‑up proactive
• Troubleshoot issues faster with shared visibility between teams

This level of clarity helps BookedBy to deliver a stronger support experience for salons, and resolve issues before they become disruptions.

 

Hardware suited to beauty businesses

A salon’s front desk is part of the brand, and it needs to be supported by tools that show off the business to its best advantage. With Fiserv and its Clover payments hardware, BookedBy can now offer a hardware lineup that meets both design and performance needs:

• Clover Mini/Compact – sleek countertop options
• Clover 3600 – modern hardware for high‑volume environments
• Clover Duo – an elevated, all‑in‑one device with a customer‑facing screen

A key differentiator in these hardware options is BookedBy’s native Clover integration. 

This gives salons a truly turnkey setup – software, hardware and payments in one place.
 

Support that seals the partnership

For beauty businesses, funding, staffing and scheduling all depend on smooth payment operations. That makes reliable support essential. Boskovich has been pleased with Fiserv’s responsiveness.

“When we call, they pick up,” he said. “And they truly care about our customers and us as a partner.”

The results

BookedBy’s partnership with Fiserv has yielded several positive, measurable outcomes:

• 10% – 20% higher close rates, driven by better hardware choice and a more seamless payments experience
• Higher retention, with fewer payment issues and improved merchant satisfaction
• No lost deals due to payments, thanks to more flexible hardware, pricing and deployment options
• Faster onboarding, supported by CoPilot and streamlined account management
• A more cohesive experience, from online booking to in‑person checkout

For BookedBy, these improvements have translated into revenue growth, stronger customer loyalty and reduced operational strain.
 

Advice for other ISVs

Boskovich offered practical guidance for software platforms evaluating payments partners:

• Choose payment technology that can scale – with greater transparency and enhanced platform management
• Seek a provider that offers hardware flexibility, especially if your vertical values design or front‑of‑house experience
• Look closely at the people behind the partnership, not just the product
• Prioritize long‑term revenue growth and alignment

“Pick a partner that cares about your success as much as you do,” he said.

What’s next

BookedBy plans to expand into new verticals while continuing to elevate the salon and spa experience. With Fiserv’s payments technology, Clover hardware and the transparency offered by CoPilot, the company is positioned to scale effectively as they support more beauty businesses.

Together, the two companies are helping salon owners, stylists and front‑desk teams focus on delivering exceptional service to their guests – while payments work reliably in the background.