Consumers are increasingly banking through mobile and tablet devices, yet that general trend is only the tip of the iceberg when it comes to changes in how consumers use these channels. To illustrate the trend, we've rounded up some of the most compelling mobile and tablet statistics from the 2012 Fiserv Consumer Trends Survey. This survey, which captures consumer banking preferences and behavior, was originally released to clients late last year. The survey captured responses from 3,000 consumers, whose insights help Fiserv and our clients set priorities for product innovation and delivery.
Overall, the survey shows mobile adoption and growth moving beyond the trendsetting Gen Y (ages 21-32) consumer group. And as tablets have rapidly entered the mainstream, consumers are expecting an experience tailored to this unique channel.
Other notable findings included:
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