Driving Adoption, Deposits and Member Satisfaction with Zelle®
Boulder Dam Credit Union’s success confirms that Zelle® is not just for younger users.
Boulder Dam Credit Union’s membership skewed older, but the institution still saw strong demand for the Zelle® person-to-person (P2P) payments service. By implementing Fiserv’s turnkey solution, the credit union was able to roll out the service in a way that was accepted and used easily by its members.
In this case study, you’ll learn how Boulder Dam Credit Union’s Zelle® offering drove:
- Strong member engagement
- Deposit growth
- High member trust, with low fraud
Payments offerings for members of a wide range of ages
“Our Zelle® solution has been essential in our strategy to remain relevant as our members’ primary financial institution,” said Steele Hendrix, CEO of Boulder Dam Credit Union. “We need to stay competitive with the large national financial institutions and our digital payments tools, especially the ability for our members to pay anyone anywhere, is an important investment for us.”