Credit Sense Increases Engagement and Gives Members More Control Over Financial Well-Being

First Alliance Credit Union, which uses Portico® from Fiserv for account processing, added Credit SenseSM from Fiserv for credit score monitoring. The result? Better online and mobile engagement, and a 17 percent loan increase in the first five months.

First Alliance Credit Union wanted to increase member engagement via its online and mobile platforms. The credit union chose Credit Sense, which allows members to check their credit scores for free and view targeted offers.

"Offering Credit Sense allows us to meet both of those needs and has helped position our digital banking tools as a leader in our market," said the credit union's director of marketing and product management. "We also had many members using other tools, and decided that members should be receiving that information from their credit union, not a third party."

  • Country
  • United States
  • Industry
  • Credit Unions
  • Published
  • February 2019