Central Bank Makes Informed, Data-Backed Decisions to Grow Business

Central Bank wanted to spend less time collecting data and more time making informed, data-backed decisions to grow its business. The bank implemented BankAnalyst® from Fiserv to help develop effective strategies for improving profitability, expanding the franchise, growing earnings and managing risk.

Central Bank is a large community bank with a small yet robust marketing team. The bank was seeking a tool that would help it gain a better understanding of best practices, a deeper understanding of their markets and a way to analyze market data in a timely fashion – allowing critical business decisions to happen faster. 

The BankAnalyst suite provides the fully integrated performance navigation planning platform the bank was looking for. Central Bank uses data compiled by BankAnalyst advisory tools to develop highly effective strategies and tactics to improve profitability, grow earnings and manage risk.