Chief Marketing Officer
As Chief Marketing Officer for Fiserv, Inc., Leigh Asher leads brand strategy, corporate communications and creative direction worldwide, as well as oversees market research and marketing technology and operations. She is responsible for the Fiserv portfolio of client engagement platforms, such as the company’s annual Forum client conference, and was instrumental in establishing a multi-year naming rights agreement for Fiserv Forum, a state-of-the-art sports and entertainment venue in Milwaukee.
Asher plays a key role in shaping the company’s workplace experience and led the design of its flagship office in Alpharetta, Ga., which has served as a model for other Fiserv locations worldwide. She is an advisor to its Women In Leadership (WIL) employee resource group, which she helped to establish and leads the company’s high-profile Leading Women Summit.
Asher joined Fiserv in 2007 as part of its acquisition of CheckFree Corporation. With more than 30 years of brand building, corporate communications and technology marketing experience, her background includes roles at Per-Se Technologies (now part of McKesson) and Dun & Bradstreet Software.
Asher is a graduate of Georgia State University and a member of the American Marketing Association, the International Association of Business Communicators and Marketing 50. She is also a participant in the annual FORTUNE® Most Powerful Women Summit and was recently named to the Atlanta 500.