Prism Analytics™ for Credit Unions from Fiserv delivers advanced member relationship management tools to help credit unions grow.
Prism Analytics, an easy-to-use Web-based solution, features sophisticated relationship management tools that empower credit unions to increase profitability and enhance member service. Prism Analytics features useful analytic tools, including member retention predictors, cross-sell product preferences and look-alike model generation, to help you identify prospects who share the same characteristics as your credit union’s most profitable members and households.
A challenge credit unions face is the ability to manage all data available across the enterprise. Prism Analytics provides data management tools to centralize data, allowing use of member account, behavioral and transactional data to create a comprehensive 360-degree view of your members and their households.
Prism Analytics lets you manage profitability and facilitate growth by showing which members, households, products and branches are most profitable, and provides valuable product recommendations using propensity analytics to help you expand member wallet share and profitability.
Prism Analytics combines existing member and non-member data with a series of third-party user demographics and preferences to build a single database for creating strategic marketing campaigns.
Unique business process management tools in Prism Analytics allow for customized workflow processes, using decisioning and escalation components to ensure timely member follow up and dashboards to measure the quality of the member experience.
Many credit unions have developed a retail sales culture by tracking referrals and paying employees for their successes. Prism Analytics integrates real-time workflows, reporting and analytics to automate tracking and measurement of referrals and incentives, saving hundreds of hours per year.