Unknown Shopper
Transform payment data into actionable insights.
Unknown Shopper from Fiserv helps you securely and compliantly connect card activity to customer profiles, so you can personalize more experiences for your customers.
Backed by Fiserv’s unmatched visibility into the payments ecosystem, Unknown Shopper helps merchant acquirers, marketing agencies and their retail, grocery and restaurant clients gain purchase insights and better target their marketing spend.
Customer insight designed for scale, precision and compliance
| An expanded view of data Capture casual shoppers and non-loyalty shoppers to get a fuller picture of your customer base, expand your audience and lower advertising costs through more detailed, purchase-based coverage. |
| Unified identity across payments Build a holistic view of who is buying across channels so you can deepen relationships and personalize more experiences for your customers. |
| Purchase-based attribution and optimization Get clearer, faster insights into performance and ROI so marketers can adjust in real time and treasurers can see the value of their data investments. |
Fiserv delivers impact across every transaction
Nearly
100%
U.S. households reached by Fiserv services
2–3×
reach vs. traditional targeting
3–4×
accuracy vs. lookalike models
100%
verified purchases
Learn more about our Unknown Shopper offerings
Tokenized Card
Share secure, tokenized information with you and your designated ad partners without exposing PII to enable accurate targeting, measurement and partner activation across cards, wallets and channels.
Household Profiles
Layer privacy-safe demographics like income or life stage, so you can better understand who buyers are and build smarter segmentation strategies.
Linked Purchase Activation
Link each purchase to a privacy-safe partner ID, enabling more accurate targeting, cleaner attribution and easier collaboration across platforms.
Ready to get started?
Ready to get started?