Fiserv Small Business Index®

Hurricane Helene Impact Insights

Hurricane Helene causes widespread disruption in the southeast 

 

Hurricane Helene disrupted many communities.  Some rebound quickly, while others faced more significant challenges.

Highlights:

  • NC:  Charlotte saw increased sales in recovery-related sectors, while Asheville struggled.
  • SC:  Charleston provided essential services, while Columbia absorbed displaced residents.
  • GA:  Atlanta saw sales growth for recovery-related services. Savannah saw a retail boost but struggled in tourism. Augusta and Valdosta faced steep declines.
  • FL:  Mid and southern Florida markets thrived post-storm, while northern panhandle areas were hit hard. Tallahassee showed resilient sales growth despite a direct hit.
  • TN:  Knoxville showed solid growth in recovery services. Sevierville businesses suffered from flooding.

Sales impact based on year-over-year percent change.


Small business results are non-seasonally adjusted and extrapolated to reflect true performance in storm-affected areas. This report does not measure Fiserv’s performance.