An accountholder communications strategy is essential to thrive – not just survive – in today's competitive landscape. Communicating with accountholders might seem more like common sense than a strategy, but communication is an art that's increasingly overlooked.
An effective communications strategy consistently sustains brand and regulatory requirements, and adapts to evolving accountholder needs, interests and preferences. Regardless of the tools or technology being used, financial institutions benefit when they understand accountholder needs, interests and expectations, and consistently communicate to them in a personalized way. Organizations that excel at making every connection count stand to reap the rewards of an engaged accountholder base. What's your communication strategy?