The Cash Preferred Consumer in a Digital World

Even in a world where virtually everything is digital, many consumers prefer the convenience and safety of paying for goods and services in cash. These cash-preferred consumers offer a profitable opportunity for your business.

Cash preferred consumers want options. They prefer to use cash, but they are also looking for ways to transact online. Learn more about the cash preferred consumer, their payment needs and how CheckFreePay® from Fiserv can provide more value for them and you. 




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