October results signal a lively holiday season for retail

Small business retail had a strong October, positioned well for a successful holiday season.

Highlights:

• Small business Retail sales grew +5.8% in October
• Transaction growth was even stronger (+9.2%)
• Slowing inflation helped reduce average ticket sizes, encouraging spend

This report from the Fiserv Small Business Index focuses exclusively on October retail performance as an indicator of holiday season trends to come.

Small business results are extrapolated to reflect true performance.  This report does not measure Fiserv’s performance.