The 2024 holiday season starts with a strong Thanksgiving Week 

Thanksgiving Week saw strong retail growth for both large and small businesses, driven by consumer confidence and increased foot traffic.

Highlights:

• Retail sales jumped +11.9% for small business, +5.7% overall
• Transactions drove the sales growth, especially at brick & mortar outlets
• Average tickets at small business grew +2.6%, signaling confidence

This report from the Fiserv Small Business Index focuses exclusively on holiday season YoY retail performance, covering Nov 27-Dec 2, 2024 vs. Nov 22-27, 2023.

Small business results are extrapolated to reflect true performance. Same-store-sales use a US sample of card payments. This report does not measure Fiserv’s performance.