Consumers are enthusiastic but frugal midway through the holiday season 

Midway through the holiday season, bargain hunters and strong eCommerce drive retail spending, with small businesses outpacing large retailers.

Highlights:

• Small business retail sales grew +5.7%, outpacing total market (+2.3%)
• Transaction growth was the driving force, up +7.7% for small businesses
• Consumers are seeking out the best deals to make their dollars stretch

This report from the Fiserv Small Business Index focuses exclusively on holiday season YoY retail performance, covering Nov 20-Dec 18, 2024.

Small business results are extrapolated to reflect true performance. Same-store-sales use a US sample of card payments. This report does not measure Fiserv’s performance.