How to Win Underserved Customers
About one in five consumers use alternative sources to meet their financial needs. Banks can now leverage well-designed services to produce wins for all.
To build and retain relationships with underserved customers – and help keep their financial health intact – financial institutions must empower consumers with tools and services that provide point-in-time awareness and a range of liquidity options to help them anticipate and avoid problems.
Read what Fiserv experts have to say in this BAI Banking Strategies article.
