Branch Evolution – A Fiserv Podcast

For financial institutions, the role of the branch in meeting accountholder needs continues to evolve. In this podcast series, we explore how consumer preferences and technology are impacting the branch in some expected and some surprising ways, and what financial institutions can do to make the most of their branch strategy.


Consumers’ Changing Branch Preferences 

April 2021

  • Caroline Vahrenkamp, Senior Research Analyst, Raddon, a Fiserv Company

Consumers expectations around digital capabilities for moving and managing their money continue to increase. Online and mobile banking, digital account opening, digital loan origination – these are all threats to the future of the physical branch. Or so we thought. Join us as we speak with Raddon® Senior Research Analyst Caroline Vahrenkamp about how recent research shows an unexpected trend. When it comes to financial services, consumers want it all. They want the convenience of digital and mobile channels, but they also want an in-person experience for certain services. The future of the branch isn’t that it will disappear but, rather, that it will evolve. 

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