The Race to the New Top of Wallet

The recent volatility in consumer spending has brought a consistent trend: the migration to digital payments, increasing the urgency to deliver differentiated digital card experiences. Staying on top of a cardholder’s digital wallet is now not only mission-critical, it’s standard. Deploying the right technology to remain competitive and grow profitability through digital experiences is essential.

Mobile capabilities are redefining how we think about top of wallet. Traditionally, the preferred card is the first one someone pulls out. Now it’s how easily the card is loaded into a digital wallet, and which card is saved in frequently used mobile apps for shopping, entertainment, coffee, parking and more.

This white paper takes a deeper dive into key trends and how to increase digital wallet share.

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Card Solutions

Card Solutions from Fiserv enable financial institutions of any size to maximize their payments business, improve acquisition and retention, reduce expenses, minimize risk and grow share of wallet. The complex challenges of today’s financial services marketplace demand a business partner who delivers fast, captivating experiences, delivered through innovative and secure solutions.

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