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Providing a Tailored Experience Across Online, Mobile and Tablet Banking Channels

Digital banking, which not long ago was synonymous only with online banking, has rapidly expanded to encompass three distinct, yet closely related, banking channels: online, mobile and tablet.

As a result of this evolution, banks are faced with delivering experiences tailored for each channel, while also maintaining an underlying thread of consistency. Understanding where, how and why consumers use different digital banking channels positions banks to meet this challenge and exceed consumers' expectations.

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