Combining key portfolio data and proven marketing strategies, CardVisionSM from Fiserv helped Staley Credit Union, recipient of the Cardholder Engagement Award, achieve best-in-class results and impressive growth in its debit card portfolio.
Staley Credit Union, like many other financial institutions, was facing the challenge of declining revenue. They found the answers they needed with CardVision. Using the monthly Portfolio Scorecard and Network Essentials reports, Staley CU was able to identify opportunities in their portfolio for increasing debit interchange income.
Using CardVision, Staley has been able to exceed its goals on several key metrics:
- 18 percent increase in active cards
- 26.4 percent increase in total debit transactions
- Two additional transactions per card, per month
- 41 percent growth in interchange revenue over three years