By understanding industry trends and adopting Social Media Promotion Best Practices, billers can increase visibility and engagement of e-bill promotion posts and boost e-bill adoption to improve customer relationships.
A comprehensive, integrated and effective e-bill marketing program that leverages social media can help billers reduce costs, enhance customer satisfaction and improve retention.
Social Media E-Bill Promotion Best Practices:
- Set e-bill goals that leverage social media promotion
- Choose appropriate platforms to help accomplish goals
- Develop content strategies specific to the social media platform
- Measure performance and evaluate results
- Keep pace as social media evolves