By understanding industry trends and adopting Social Media Promotion Best Practices, billers can increase visibility and engagement of e-bill promotion posts and boost e-bill adoption to improve customer relationships.

A comprehensive, integrated and effective e-bill marketing program that leverages social media can help billers reduce costs, enhance customer satisfaction and improve retention.

Social Media E-Bill Promotion Best Practices:

  • Set e-bill goals that leverage social media promotion
  • Choose appropriate platforms to help accomplish goals
  • Develop content strategies specific to the social media platform
  • Measure performance and evaluate results
  • Keep pace as social media evolves

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