Looking to increase assets by $470 million, Shell Geismar Federal Credit Union used CUnify™ from Fiserv to modernize its account processing, enhance services, compete in the current financial environment, and attract and retain members.
The management team at Shell Geismar was acutely aware of changes the credit union needed to make to excel in today's financial environment. It also needed to attract and retain members, especially millennials. CUnify has the features and functions Shell Geismar sought, all in a modern, member-centric system that gave the credit union confidence it could grow swiftly and strongly. The access to web banking, quality bill-paying capabilities and quick response times were in line with the credit union's needs. Using the relational database, the credit union can target loan and service offers. And the functionality of CUnify enables Shell Geismar to streamline back-office capabilities, moving from manual processes to a real-time, automated system.
Shell Geismar saw that CUnify could help it expand by supporting members at major milestones in their lives. The platform's built-in marketing capabilities will make it easy for the credit union to promote its solutions to members using product demographics and transactional behavior. Taking advantage of access to banking functions through digital technology has already helped increase the portion of new members who are millennials to 80 percent. The general increase in efficiency the credit union has realized also gives employees more time for conversations with members.