Next Generation Mobile Banking: Transactions Increase Potential ROI
Mobile banking now plays a key role in the growth strategies of leading players and the rollout of basic services has yielded success. Find out how financial institutions can maximize return on investment by offering more transactional mobile banking capabilities.
The phenomenal growth of the mobile channel has grabbed the attention of financial institutions. Across the industry, financial institutions are experiencing the return on investment from foundational mobile banking services. As a result, many institutions are examining the value of expanding mobile banking to include a full complement of transactional and interactive services. Research provides practical insight and experiential data to help financial institutions project how next generation mobile banking capabilities have the potential to create both revenue opportunities and cost savings. By broadening mobile banking offerings, financial institutions will be positioned to increase mobile transactions, shift transactions away from higher-cost channels, and retain and attract more customers.