NBT Bank, an independent community bank based in Norwich, NY, chose CardVision℠ from Fiserv to gain a better understanding of its cardholders in order to increase card activation, usage and spend

With CardVision from Fiserv, NBT Bank was able to achieve some pretty impressive marketing campaign results, creating more valuable cardholder relationships and growing revenue in the process:

  • 15–17% response rate to activation campaigns
  • 8% increase in POS active cards
  • 7–8% response rate to usage campaigns
  • Year-over-year increase of 1 transaction per card

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CardVision

The world-class marketing, unrivaled reporting and industry-leading consultative services of CardVision℠ from Fiserv can help financial institutions deepen consumer relationships.

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