Tirdad Shojaie, head of Product, Marketing and Business Strategy, Investment Services at Fiserv, talks with Fundfire's Danielle Verbrigghe on how Fiserv is an active participant in the model communication standards discussion.

A growing list of firms are crafting hubs aiming to streamline the way separately managed account (SMA) managers communicate model instructions to advisory program sponsors. For SMA managers, the appeal of such programs will likely depend on pricing, the type of data sponsors are providing back to managers, and which sponsors ultimately get on board.

The Money Management Institute (MMI) and Envestnet are about to begin test-driving the first iteration of their newly built hub. At the same time, other vendors are busy developing their own offerings that could compete for adoption. Fiserv has built out a model hub for SMA program sponsor and asset manager clients, which it is promoting to existing client firms, and considering eventually offering outside of its network. Charles River also last year launched its own model delivery platform.

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