Breaking the Mobile Banking Glass Ceiling
By addressing five key drivers of consumer adoption, financial institutions can accelerate mobile banking adoption rates and reach the mainstream.
Financial institutions recognize the benefits the mobile channel offers – a lower cost to serve, increased customer satisfaction, retention and a higher return on investment – but for many, breaking through the mobile banking adoption glass ceiling has been challenging.
This paper discusses how financial institutions can move beyond the initial wave of early adopters and reach more customers by promoting mainstream consumer acceptance of mobile banking. It also highlights the five key success factors financial institutions need to address in order to accelerate mobile banking adoption.