Market Performance EdgeSM from Fiserv helps you create a targeted marketing program that offers new capabilities for your financial institution. You're able to lower your marketing expenses, personalize customer offers and improve overall marketing effectiveness.
With Market Performance Edge, Fiserv offers the best toolset to help you tap customer and industry data to analyze your market and run successful marketing campaigns. Fiserv Advisory Services professionals align with your market and customer growth strategies to advise and assist with identifying the best opportunities and tools to help achieve your goals. Our marketing-related solutions include resources for:
- Opportunity assessment
- Data-driven marketing
- Multi-channel, multi-touch offer presentment
- CRM and prospect management