How can financial institutions create an exceptional account-opening experience? By understanding consumers' expectations and building a strategy that uses a digital approach to keep the process convenient, easy and engaging.

One in five Americans has opened a checking account in the past 12 months, representing a great deal of net-new activity. As consumers consider the financial providers they want to do business with, the experience you provide during the account-opening process is critical to your success in earning new business.

Based on lessons learned from primary research about digital account openings, consumers face several challenges related to hard-to-navigate processes, and they often abandon their efforts to open accounts and loans. Understanding and building your strategy to counter these challenges will best position your financial institution to ensure consumers make it through the entire account-opening process.

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