As mobile payments continue to mature, financial institutions are searching for the right strategy to help them grow, meet and exceed consumer expectations. Developing that strategy starts with understanding how people live, work and engage with their finances.
Consumers, in their daily actions, signal their expectations for mobile payments in the channels they choose for moving money. That's happening in four fundamental ways: paying other people, paying merchants/retailers, paying billers and paying themselves.
Understanding those four pillars presents an opportunity for financial institutions to assume a leadership position in the mobile payments space. The key is developing a strategy that provides the most meaningful experience, with reliable security, in the areas where consumers most want to use mobile payments.Download