Two well-established community banks saw opportunities for improvement in their product landscapes. Both enlisted consultants from Fiserv to help enhance their business goals and increase wallet share.

Kentucky Bank wanted to ensure they were building the right products and services to meet the changing needs and evolving expectations of its customers. For Springs Valley Bank & Trust, the challenge was focused on restructuring and optimizing its customer rewards program and checking account packages.

Kentucky Bank engaged Fiserv to consolidate consumer and business product offerings. Springs Valley Bank & Trust worked with Fiserv to develop a rewards program and create checking account packages that appealed to the different markets the bank serves.

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