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Exceeding the Mobile Adoption Benchmark: Effective Strategies for Driving Greater Adoption and Usage

By understanding how mobile banking product attributes and marketing programs impact adoption, financial institutions can develop actionable strategies, such as target marketing and next generation product investment, to drive adoption and increase return on investment.

Financial institutions have yet to maximize mobile banking adoption rates and are still unsure of what to strive for in terms of metrics. Data shows that mobile banking features and effective promotion are critical for achieving the highest levels of adoption.

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