Find us on Facebook Follow us on Twitter

Digital Banking Personas and Insights: Fashioning a Tailored Experience

By understanding the factors that shape consumer personas and influence their online, mobile and tablet banking behaviors, financial institutions can develop appropriate strategies and make the investment required to tailor the user experience for each channel. In turn, this leads to more loyal and profitable customers.

/resources/050313_626-13-15632-COL_v07ps_hi.pdf contentType:document, title:, description:, docUrl:, pageUrl:, (content:Secure EQ "") OR (content:Secure EQ "Yes" AND user:rde-fields.authenticationStatus EQ "3") page.subtitle:, page.ctaText:, image.preview:,