Knowledge is power. CRM and Business Intelligence for DNA® from Fiserv enables you to leverage information to your advantage, helping you analyze performance, gain valuable insights into accountholder behavior and enhance relationships.
The ability to transform raw data into actionable business intelligence is a key differentiator in profitable organizations. CRM and Business Intelligence helps you to gain that intelligence. You can use the robust modules in this suite to deliver useful intelligence to all of your customer or member touch points; to prepare and analyze reports to track, measure and evaluate marketing programs for costefficiency and effectiveness; to improve the service experience for your accountholders; and to make the most informed business decisions.Download