As Branch Traffic Declines, Data and Personalization Will Drive Cross-Sales
As the popularity of Internet and mobile banking continues to grow, opportunities for in-branch sales conversations are at an all-time low. New cross-selling strategies are needed to help financial institutions those customer interactions.
As technology has evolved, so has its application in the banking industry. With these advancements, financial institutions are now struggling to re-create those personal relationships face-to-face interactions with customers. In order to stay competitive and continue to grow, financial institutions need to consider a paradigm shift, focusing on cross-selling rather than new customer acquisition as the top priority.