When 1st Mariner Bank decided to reach customers via a mobile channel, it wanted to do it all the way. The bank provided a full range of mobile offerings via Mobiliti™ from Fiserv, and it then went the extra mile to ensure customers took full advantage.
1st Mariner Bank, already with a strong online banking presence, sought to increase their customer base through Mobiliti offerings from Fiserv targeted at reaching their younger Gen Y demographic where they are – on their mobile devices.
1st Mariner Bank had a strong online banking presence, but it wanted to reach its younger customers where they spend most of their time – on their mobile devices.
The bank became a first adopter of the clientbranded app via Mobiliti, as well as offering a full range of mobile features, including bill pay, mobile deposit, Mobiliti: Tablet and Popmoney® personal payment service from Fiserv. The bank then worked with the Mobile Adoption Marketing team to discover ways to optimize the functionality in Mobiliti and further engage customers.
With the help of the Mobile Adoption Marketing team, the bank got what it was looking for – accelerated usage of the mobile channel. The bank experienced a marked increase in month-over-month user growth each time a new feature was introduced, and overall adoption percentages (mobile banking users as a percent of online banking users) have grown continually, as well.Download