From email marketing to customer rewards programs to convenient, secure billing and payment options, Fiserv offers a range of solutions designed to inspire customer loyalty for maximum profitability.

Today's customers are demanding and their loyalty is at a premium. They want customer rewards programs with customized perks; convenient, secure electronic billing and payment; lending solutions that give them confidence; and cards that reflect their personality and lifestyle.

Developing an exciting retail marketing program that convinces customers you can provide all the perks and options they seek can be a challenge. That’s why we offer a full assortment of effective retail and consumer solutions that will keep your current customers happy and turn trial buyers into loyal, repeat customers.


Our Solution

Fiserv has more than 65 years of experience providing retailers with marketing and customer communication solutions that work. Whether you’ve been thinking about overhauling billing or simply offering a gift card, we can help with any aspect of marketing you need to address. We offer the following:

  • Complete marketing campaigns, including strategy and data measurement coupled with multichannel delivery based on customer preferences including direct mail, email and mobile communications
  • Program execution including card manufacturing and personalization, commercial and digital printing, data composition and program tracking using our client portal
  • Credit, debit, incentive, gift and prepaid cards — private-label cards or secure cards certified by Visa®, MasterCard®, Discover® and American Express®
  • Walk-in payment with more than 20,000 locations nationally
  • Enhanced, customized statements that combine transactional data with promotional information
  • Billing and payment solutions that process your electronic transactions accurately, securely and efficiently
  • Sales and customer relationship management, a technology and information solution built on Microsoft’s acclaimed Customer Relationship Management (CRM) platform


The ability to attract and keep new customers is essential to keeping your business healthy and moving forward. We can give you the marketing tools you need to favorably impress customers and generate positive word of mouth. Here are just a few ways our solutions help your bottom line:

  • You will be able to serve customers who prefer walk-in bill payment, ensuring you don’t lose this valuable slice of revenue
  • Being able to view and share customer information across your company lets you better manage accounts, portfolios, sales teams and markets
  • Gift and incentive cards enable you to sell more products to your most loyal customers
  • Offering rewards encourages customers to activate and use their credit cards, resulting in more spending and revenues for you
  • Offering personalized cards can generate an incremental $45 per year per card*
  • You can use the white space on statements to advertise and sell more products
  • Our full-service, multichannel direct marketing solutions help you enhance member experience, improve member retention, increase ROI and strengthen brand preference

No matter how new your business, you can have a top-notch marketing strategy that brings results.

*Source: Serverside Group & BBVA Compass Bank

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Have a Question For Us?

For more information on Retail & Consumer and other Fiserv solutions, call us at 800-872-7882 or contact us.

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