Market Performance Edge from Fiserv provides a comprehensive portfolio of services and solutions to analyze new markets, expand market share, and grow wallet share and digital adoption to drive profitable execution strategies for your organization.



With the rapid adoption of digital services, the traditional model of marketing for financial institutions needs to evolve. Rely on Market Performance Edge from Fiserv, a new approach to delivering marketing analytics and end-to-end campaign management – from ideation to fulfillment.

Strategy EdgeSM: Delivering strategic and execution advisory services focused on new market assessments, wallet share growth opportunity and consumer service adoption

Market EdgeSM: Applying marketing analytics focused on solving specific business requirements such as segmentation, customer value, channel behavior and treatment strategies

Campaign EdgeSM: Multi-channel campaign management capabilities facilitating all facets of demand generation planning, design and delivery to print, branch and self-service channels

Activation EdgeSM: Solutions that enable the fulfillment of accepted campaign offers, referral of opportunities, incentive planning and enablement of customer treatment programs



Reach the right customer, with the right offer through the right channel at the right time to drive growth and retention through marketing analytics and campaign management.

  • Assess new markets and growth potential
  • Expand market share
  • Boost loyalty to grow wallet share
  • Drive service adoption
  • Retain profitable customers

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Improve Cross-Selling Results by Conducting Sales Interviews

As digital banking traffic expands, opportunities for frequent face-to-face, in-branch conversations fade. New engagement strategies can help financial institutions uncover and serve customer needs in the digital space.

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Integrator Advance

Gather and use reliable intelligence about your customers to take your marketing efforts to the next level. Integrator Advance™ from Fiserv is a marketing analytics platform offering easy-to-use advanced capabilities.

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Market Performance Edge

Market Performance EdgeSM from Fiserv helps you create a targeted marketing program that offers new capabilities for your financial institution.

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For more information on Market Performance Edge and other Fiserv solutions, call us at 800-872-7882 or contact us.

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