Consumer Marketing Services

Consumer Marketing Services from Fiserv is a complementary service that supports billers at every point in the development and implementation of their electronic billing and payment marketing strategy including best practices for online and mobile adoption.


As a leading provider of electronic bill payments (EBP), Fiserv has amassed the research, best practices and tools needed to maximize the number of customers using your electronic billing and payment channels. 

And as a Fiserv client, you gain access to these resources at no additional charge. By working with you to develop and implement proven marketing and communications strategies, we can help you motivate your customers to adopt more cost-effective electronic payment channels and make the switch to electronic bill presentment. Our Consumer Marketing Service team's broad and deep knowledge of EBP best practices is backed by industry research and years of experience working with billers of all sizes across many industries.

Fiserv frequently commissions primary research studies and partners with research firms to provide the most up-to-date information on electronic billing and payment consumer behaviors and attitudes and industry trends.  We deliver this information through published papers, webinars and conferences throughout the year.


Our dedicated marketing team supports your organization throughout the development and implementation of your electronic billing and payment marketing strategy. We share the most current research and industry trends with our clients and use this extensive knowledge and expertise to help you promote electronic payments and e-bills.

We offer marketing and communications support to our clients as a value-added service in the following areas:

  • Website optimization
  • Email campaigns
  • Social media 
  • Incentive programs
  • Direct mail
  • Bill and envelope messaging
  • New customer onboarding
  • Internal/employee awareness campaigns
  • Customer service scripts
  • IVR messaging
  • Search engine marketing
  • Green/environmental campaigns
  • Press releases

Have a question for us?

For more information on Consumer Marketing Services and other Fiserv solutions, call us at 800-872-7882 or contact us.

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